Diamonds, gemstones and fine jewelry cannot be judged
on appearance alone. Subtle differences in quality can
greatly affect value and price. That is why the experience,
ethics and credentials of your jeweler are so important.
At Ben Bridge, we are proud to be members of the American
Gem Society (AGS), a select group of fine jewelers in
North America dedicated to consumer protection.
Since the founding of the AGS in 1934 by Robert M. Shipley
who was also instrumental in the beginning of the Gemological
Institute of America (GIA), the American Gem Society has
upheld the highest ethical business standards. The AGS
has and continues to be "Dedicated to Ethics, Knowledge
and Consumer Protection."
As members of the AGS we are required to
practice truth in advertising and truth in pricing. The
American Gem Society continually works to increase consumer
awareness by representing jewelers who are associated with
the premier industry organization that is established on
a specific business philosophy of consumer protection through
education, professionalism and ethical practices.
The American Gem Society holds the pinnacle
position among jewelers' organizations. With education,
training and testing, a jewelry professional with Ben Bridge
or another AGS affiliated firm, can earn one of the AGS's
prestigious titles.
Each one of our AGS Registered Jeweler and
AGS Certified Gemologist titleholders are tested annually
by the American Gem Society and must be re-certified in
order to maintain membership status.
This guarantees that all our titleholders-sales
associates, managers, buyers and support personnel, are
staying informed of current changes and are aware of new
information occurring in the jewelry industry. They understand
jewelry and manufacturing, they study gemstones and diamonds,
and can explain enhancements to you and how subtle differences
in many factors can change the value of a piece of jewelry.
This way you can then make an informed buying decision.
Having an AGS title assures you the consumer,
that you are dealing with a professional who is trained
and qualified to assist you with your important jewelry
purchase. In addition, AGS stores are monitored to ensure
that they are maintaining the high standards of ethics required
for membership. This is why the associates of Ben Bridge
Jeweler have studied and worked hard and we have considerably
more Certified Gemologists and Registered Jewelers of the
American Gem Society than any other jeweler in the country!
An AGS certification is your assurance of
ethical and knowledgeable sales associates when dealing
with Ben Bridge. We look forward to sharing our expertise
with you.
|