Diamond Buying Guide













How to choose the perfect diamond?

Choosing a diamond is a very personal decision. Be sure to see a selection of diamonds and choose the diamond that is most beautiful to you. 

While not everyone will share the same tastes, most people will get more enjoyment from a high-quality diamond than from a low-quality one, regardless of size. The best news is that beautiful diamonds are available to fit most budgets. 


What determines the quality of the diamond?  

The criteria for evaluating diamonds are commonly known as The 4Cs - cut, color, clarity, and carat weight.

The AGS (American Gem Society) Diamond Grading standards evaluate three of the four value factors (cut, color, and clarity) on a 0 to 10 scale. Zero is the highest grade, and 10 is the lowest. 

In other words, diamond grades and prices are based mostly on rarity factors - the more exceptional the diamond, the higher the price. Large diamonds are more rare than small ones, colorless are more rare than those with a yellow tint, and flawless diamonds are more rare than those with inclusions. 


Where should you buy your diamond? 

Put your trust in a member of the American Gem Society like Ben Bridge. You can be assured that you are working with a consummate professional  who adheres to the highest standards of ethics and knowledge and is dedicated  to providing consumer protection in every transaction. 

For five generations, Ben Bridge has been committed to offering the finest jewelry and unsurpassed personal service at the best value.

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