September 24, 2012
FOR IMMEDIATE RELEASE:
For a Chance at Love and Sparkle,
Los Angeles Couples Use Mobile Gaming Technology
Locals search for a diamond engagement ring using their cell phones
Los Angeles, CA, 9/24/12 — Finding the perfect engagement ring can be a big challenge. Ben Bridge Jeweler is turning the "hunt" for an engagement ring into an interactive real-world scavenger hunt using location-based mobile gaming technology.
On Saturday, October 13th, Ben Bridge will award a $20,000 A. JAFFE diamond ring to the winners of a digital scavenger hunt on the streets of Santa Monica. Runners-up will receive a pair of Tissot watches and everyone who participates will go home with a prize package from Ben Bridge Jeweler.
"We wanted to do something for the community to celebrate our 100th Anniversary," said Lisa Bridge of Ben Bridge Jeweler. "By embracing this new technology, we're able to have a little fun while giving away a beautiful diamond ring."
Ben Bridge Jeweler is partnering with the Google-backed mobile gaming company, SCVNGR. By developing a location-based game accessible via mobile phone, Ben Bridge Jeweler is giving couples the ability to solve challenges from their cell phones at locations all over the city to earn points for the chance to win a $20,000 A. JAFFE diamond ring.
To sign up, couples are required to submit their love stories at BenBridgeDiamondDash.com. The grand prize diamond ring is currently on display at Ben Bridge Jeweler in Santa Monica Place along with details of how to play. Ben Bridge Jeweler has locations throughout the greater Los Angeles area.
About Ben Bridge Jeweler
In 1912 Ben Bridge Jeweler was founded on a simple promise: to offer the finest jewelry and the most knowledgeable service. Family-run for five generations, Ben Bridge Jeweler operates more than 70 retail stores in 11 states including Alaska, Arizona, California, Colorado, Hawaii, Minnesota, Nevada, New Mexico, Oregon, Texas, and Washington.
Founded in 2008 by a 19 year old Princeton drop-out, SCVNGR has grown into a mobile gaming company with partners in over 12,000 locations. SCVNGR is played by completing challenges from your cell phone at different locations to earn points that can be redeemed for real-world rewards. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.
Contact: Erika Matson
Phone: (206) 239-6951