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IWC: 150 Years and Counting

Jul 3, 2018

When Florentine Ariosto Jones arrived in Switzerland in the late 1860s to set up a watch company using the modern industrial techniques of his native Boston, he received little welcome in Geneva. So he continued east, to Schaffhausen, where he found a small outpost of watchmakers educated in the German tradition and a power plant […]

Ben Bridge Jeweler

When Florentine Ariosto Jones arrived in Switzerland in the late 1860s to set up a watch company using the modern industrial techniques of his native Boston, he received little welcome in Geneva. So he continued east, to Schaffhausen, where he found a small outpost of watchmakers educated in the German tradition and a power plant on the Rhine that could power his state-of-the-art factory. Jones settled there and called his new venture International Watch Company. This year is IWC’s 150th anniversary, a jubilee in watchmaking that certainly calls for celebration. To mark this occasion, the watchmakers have created a line of limited-edition commemorative watches drawing from their most iconic collections- the Pilot, Portugiser, Da Vinci, and Portofino. These celebratory watches honor a long and distinguished history for IWC and are sure to become future classics.

Discover IWC’s jubilee collection in our latest issue of Timeless Magazine.

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