Datejust 31
Oyster, 31 mm, Oystersteel and white gold
M278274-0018

$8,400.00
Model Availability
Rolex Background Image
Rolex Datejust 31 Datejust Oyster, 31 mm, Oystersteel and white gold - M278274-0018 at Ben Bridge
Rolex Datejust 31 Datejust Oyster, 31 mm, Oystersteel and white gold - M278274-0018 at Ben Bridge
Rolex Datejust 31 Datejust Oyster, 31 mm, Oystersteel and white gold - M278274-0018 at Ben Bridge
Rolex Datejust 31 Datejust Oyster, 31 mm, Oystersteel and white gold - M278274-0018 at Ben Bridge
Contact Us
Rolex Datejust 31 Datejust Oyster, 31 mm, Oystersteel and white gold - M278274-0018 at Ben Bridge
Reference
M278274-0018
Model Case
Oyster, 31 mm, Oystersteel and white gold
Bezel
Fluted
Water Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Caliber
2236, Manufacture Rolex
Power Reserve
Approximately 55 hours
Bracelet
Jubilee, five-piece links
Dial
Mint green
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Fluted bezel
Fluted bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
Mint green dial
Mint green dial
The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
White Rolesor
White Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Ben Bridge Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

ROLEX DATEJUST

MAKE A DATE OF A DAY

Contact Us

Please specify your preferred mode of contact and we will respond as quickly as possible.

Required

and/or

Thank You

You May Also Like