• Rolex
  • ROLEX DATEJUST
  • M278278_0020

Details

Rolex Rolex
M278278_0020
Rolex Datejust 31

Oyster, 31 mm, yellow gold
$28,550.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.

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*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

Rolex

Datejust 31

Oyster, 31 mm, yellow gold

$28,550.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.

  • Item Number M278278-0020
  • Model Case Oyster, 31 mm, yellow gold
  • Bezel Fluted
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet President, semi-circular three-piece links
  • Dial White
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)
Rolex on wrist
White dial

White dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.

The Fluted Bezel

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, always in gold.

18 ct yellow gold

18 ct yellow gold

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

Rolex Crown

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Ben Bridge Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.

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