m278240-0014$7,100.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time. Model Availability
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
- Reference m278240-0014
- Model Case Oyster, 31 mm, Oystersteel
- Bezel Domed
- Water Resistance Waterproof to 100 metres / 330 feet
- Movement Perpetual, mechanical, self-winding
- Caliber 2236, Manufacture Rolex
- Power Reserve Approximately 55 hours
- Bracelet Jubilee, five-piece links
- Dial Pink
- Certification Superlative Chronometer (COSC + Rolex certification after casing)
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Rolex uses Oystersteel for its steel watch cases. Specially developed by the brand, Oystersteel belongs to the 904L steel family, alloys most commonly used in high-technology and in the aerospace and chemical industries, where maximum resistance to corrosion is essential. Oystersteel is extremely resistant, offers an exceptional finish once polished and maintains its beauty even in the harshest environments.
The Jubilee bracelet
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Ben Bridge Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches
The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.
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