m228349rbr-0003$59,900.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time. Model Availability
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
- Reference m228349rbr-0003
- Model Case Oyster, 40 mm, white gold and diamonds
- Bezel Set with diamonds
- Water Resistance Waterproof to 100 metres / 330 feet
- Movement Perpetual, mechanical, self-winding
- Caliber 3255, Manufacture Rolex
- Power Reserve Approximately 70 hours
- Bracelet President, semi-circular three-piece links
- Dial Bright black set with diamonds
- Certification Superlative Chronometer (COSC + Rolex certification after casing)
Bright black dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct white gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Ben Bridge Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches
HOW TO SET YOUR DAY-DATE 40
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Day-Date 40 is the ultimate watch of prestige. Learn more about this model and how to set the time, date and day by watching the video.
The Day-Date has always epitomized prestige and innovation. Exclusively made from precious metals, it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in a window on the dial. Rolex is releasing the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognizable thanks to its ice-blue dial – with a fluted bezel for the first time. A cornerstone of Rolex’s aes-thetic heritage, this striking component, which is found only on some Classic models in the Oys-ter Perpetual collection and until now has only been made in 18 ct gold, now exists in the most prestigious metal available.
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