m278241-0009$10,350.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time. Model Availability
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
- Reference m278241-0009
- Model Case Oyster, 31 mm, Oystersteel and Everose gold
- Bezel Domed
- Water Resistance Waterproof to 100 metres / 330 feet
- Movement Perpetual, mechanical, self-winding
- Caliber 2236, Manufacture Rolex
- Power Reserve Approximately 55 hours
- Bracelet Oyster, flat three-piece links
- Dial Rosé-colour
- Certification Superlative Chronometer (COSC + Rolex certification after casing)
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
The Oyster bracelet
The Oyster bracelet is a perfect alchemy of form and function, aesthetics and technology, designed to be both robust and comfortable. It is equipped with an Oysterclasp and the Easylink comfort extension link, also exclusive to Rolex. This ingenious system allows the wearer to increase the bracelet length by approximately 5 mm, providing additional comfort in any circumstance.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Ben Bridge Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.
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