m278275-0029$33,400.00 * * All prices are Rolex’s suggested retail price inclusive of V.A.T. The prices of gem-set models are dependent on market fluctuations and therfore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time. Model Availability
*Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.
- Reference m278275-0029
- Model Case Oyster, 31 mm, Everose gold
- Bezel Fluted
- Water Resistance Waterproof to 100 metres / 330 feet
- Movement Perpetual, mechanical, self-winding
- Caliber 2236, Manufacture Rolex
- Power Reserve Approximately 55 hours
- Bracelet President, semi-circular three-piece links
- Dial Aubergine set with diamonds
- Certification Superlative Chronometer (COSC + Rolex certification after casing)
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
The Fluted Bezel
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
18 ct Everose gold
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Ben Bridge Jeweler is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches
The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.
Please specify your preferred mode of contact and we will respond as quickly as possible