Tudor Watches
A Selection of Daring Designs
TUDOR is an award-winning Swiss-made watch brand, defined by watches with refined aesthetics, proven reliability and unique value for money. The origin of TUDOR dates back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
The World of Rolex
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
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David Beckham
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and global style icon, David Beckham is the ultimate embodiment of the daring values that make TUDOR what it is today.
Jay Chou
Musician. Actor. Director. For over a decade, the “King of Asian Pop” has been a major influence in music throughout Asia and beyond. Chou’s daring style is why he wears TUDOR.
Cheng Yi
Renowned Chinese actor, Cheng Yi is one of the most popular young faces of the TUDOR family. Known for his talent and dedication to his craft, he embodies the bold spirit of TUDOR.
The All Blacks
Since 2017, the New Zealand national rugby team has been a TUDOR ambassador. A perfect match: the All Blacks are fearless pioneers who play at the highest level of performance. Synonymous with boldness and excellence, they share the same values and the same commitment to precision.
About TUDOR
Reliable and Robust Watches Since 1926
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Manufacture
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards at the brand’s new Manufacture located in Le Locle, Switzerland, where state-of-the-art robotics meet traditional watchmaking expertise. The new Manufacture integrates the development and assembly of key components, as well as quality control and logistics management and automated storage systems, into one exceptional space after three years of construction.
Movements
In 2015, TUDOR debuted its first Manufacture Calibre in its history. A high-performance Calibre is the product of both unique expertise and exceptional production tools. It offers outstanding precision, proven robustness, and above all reliability. TUDOR’s Manufacture Calibres are now used in a wide range of models, making TUDOR one of the top watch brands in the world.
History
TUDOR was first established by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is the alternative to the traditional luxury watch — offering cutting-edge design and peerless quality at accessible price points.
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