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Rolex first partnered with The Championships, Wimbledon, back in 1978. As the world’s oldest tennis tournament, the event is not only the temple of lawn tennis and of the original game: It is also where athletes become legends.

While the exciting events at this year’s tennis tournament are not all the way done, fans of the sport have already been treated to several, unforgettable highlights: the incredible run of Germany’s Tatjana Maria; Rafael Nadal’s electric defeat of Botic van de Zandschulp; the marathon showdown between David Goffen and Frances Tiafore; the record-breaking tally for service aces set by American racketeer John Isner, who just days before defeated Andy Murray; and Serena Williams’ unfortunate loss in the opening rounds will stand forever as legendary tennis. What else will we witness before The Championships, Wimbledon, finishes this weekend?

Rolex is the Official Timekeeper and one of the major partners of all leading tennis tournaments. The story began at The Championships, Wimbledon, in 1978 when the brand first became involved with a sport capturing the world’s attention.

The All England Lawn Tennis & Croquet Club in south-west London has hosted The Championships since the inaugural edition in 1877. The world’s oldest tennis tournament, Wimbledon is the home of the sport and its grass court temple.

The Temple Of Tennis Tradition

Above the players’ entrance to Centre Court – which in 2022 is celebrating its centenary at its current home in the Church Road ground and seats 15,000 –lines from the poem If by Rudyard Kipling read:

“If you can meet with Triumph and Disaster

and treat those two impostors just the same”

 

These verses encapsulate the event’s philosophy, because, at Wimbledon, the greatness of the sport lies not in victory but in the humility and perseverance of the champions.

The Scene Of Major Showdowns

The intensity of Wimbledon finals on Centre Court means they live on in memory as extraordinary moments of tennis history: Epic battles between the likes of Rod Laver and John Newcombe, Björn Borg and John McEnroe, Chris Evert and Martina Navrátilová, and Roger Federer and Rafael Nadal have written the legend of Wimbledon and world tennis.

This unprecedented level of sporting excellence struck a chord with the values intrinsic to Rolex. It is a natural partnership developed at all the major tennis events that has only grown over the years.

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Rolex And Tennis: A Partnership Of Almost 45 Years

Rolex has enjoyed a special relationship with tennis that is deeply rooted in a common philosophy: the continuous pursuit of excellence, the desire for precision and innovation, the elegance of movement, unwavering effort, respect for tradition and a drive to always push beyond personal limits.

Over the years, Rolex has extended its involvement in the sport, becoming the Premium Partner of world tennis in both the men’s and women’s game.

The brand supports most of the major competitions, including all four Grand Slam® tournaments, the ATP and WTA Finals, the ATP Masters 1000 tournaments, the Davis Cup and the Laver Cup.

Rolex And Wimbledon Testimonees

Among its Testimonees, Rolex counts a host of Wimbledon champions: Björn Borg and Chris Evert, as well as Stefan Edberg, Garbiñe Muguruza, Angelique Kerber and, of course, Roger Federer, who has won the tournament a record eight times.

Rolex And Sport

For many decades, the brand has actively championed culture, architecture, exploration and planetary conservation. Within the sporting world, it has built a diverse range of partnerships across tennis, golf, equestrianism, skiing, sailing and motor sport. Rolex partners with governing bodies, competitions and athletes – from established champions to promising talents – in long-standing engagements that perpetuate the future of these disciplines and promote excellence.

After The Matches

In the afterglow of what has already transpired at The Championships, Wimbledon, this year (and after the final crowning of the winners over the weekend), Ben Bridge Jeweler warmly invites you to visit one of our locations and explore the world of Rolex. Not only do we love tennis (and this year’s event is certainly no exception), we are proud of our partnership with Rolex and the brand’s constant pursuit of excellence. We look forward guiding you to the perfect timepiece that might commemorate your fandom, accompany you on the courts, or mark a “championship” moment in your life.